05
Performance & Optimisation
We trim the unnecessary, improve responsiveness and make the experience feel lighter where it matters.
Technology
- Web Performance
- JavaScript
- Shopify
- WordPress
- Git & CI
Problem
The site or store is live and earning, but it is slow, hard to maintain, or leaking conversions somewhere between landing and checkout. A full rebuild is not on the table.
Capability
We measure first: Core Web Vitals on real devices, accessibility checks, analytics and session review. Then we work through a prioritised list, shipping improvements in small, reviewed releases.
Outcome
A faster, more accessible product with measurable improvements, delivered without a rebuild or a pause on trading.
Approach
How we work on it.
Existing products carry existing revenue, so we work carefully. Every change is measured before and after, shipped behind version control, and reversible.
Typical work includes replacing heavy scripts, fixing layout shift, restructuring images and fonts, correcting semantic markup, and untangling the JavaScript that accumulated over years.
What you get
- 01Performance audit and budget
- 02Accessibility review against WCAG 2.2
- 03Conversion and UX review
- 04Technical SEO fixes
- 05Code cleanup and dependency reduction
- 06Ongoing improvement retainer
Technology
The stack behind it.
Web Performance
Core Web Vitals, asset budgets and rendering strategy.
JavaScript
The language underneath every interface we ship, written without framework dogma.
Shopify
Storefronts, checkout customisation and merchant tooling.
WordPress
Custom themes and editorial sites without plugin bloat.
Git & CI
Versioned work, reviewed pull requests and repeatable deploys.
- 01
Discover
Tell us what's broken.
- 02
Design
Give the idea some coordinates.
- 03
Engineer
Make the pixels behave.
- 04
Refine
Poke everything.
- 05
Launch
Release the pixels.
Questions
Asked often.
Do you offer retainers?
Yes. Many clients keep us on a monthly arrangement for continuous improvement after the initial audit.